If the truth is really uncomfortable they can dress it up with comedy or simply relegate it to an Unreadable Disclaimer. The truth is that although advertisers can't directly lie without risking getting caught, they can imply a lie, tell a half-truth, or spin a flaw to make it sound like an asset. Most countries have consumer protection agencies which try to tone down the most Egregious lies, but companies fight back.
In the ideal version of the trope, most people accept this because of their built-in Weirdness Censor, or because it's excuted as a Seamless Spontaneous Lie. Similar to A Wizard Did It, but instead of hand-waving some implausible aspect of the series, the character is the one doing the hand-waving to another character. So they come up with a unique (and often humorousd) excuse. Unfortunately, Clark Kenting doesn't always cut it, and some aspect of the secret is going to be glaringly obvious no matter what. So one of the characters has a secret, one that they do not want leaking out. PAGES WILL BE DELETED OTHERWISE IF THEY ARE MISSING BASIC MARKUP. DON'T MAKE PAGES MANUALLY UNLESS A TEMPLATE IS BROKEN, AND REPORT IT THAT IS THE CASE. THIS SHOULD BE WORKING NOW, REPORT ANY ISSUES TO Janna2000, SelfCloak or RRabbit42. The Trope workshop specific templates can then be removed and it will be regarded as a regular trope page after being moved to the Main namespace. All new trope pages will be made with the "Trope Workshop" found on the "Troper Tools" menu and worked on until they have at least three examples.Pages that don't do this will be subject to deletion, with or without explanation. All new pages should use the preloadable templates feature on the edit page to add the appropriate basic page markup. All images MUST now have proper attribution, those who neglect to assign at least the "fair use" licensing to an image may have it deleted.Failure to do so may result in deletion of contributions and blocks of users who refuse to learn to do so.
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